Luxury E-commerce
Swarna Palace
A custom Shopify storefront for a luxury jewelry brand. Editorial storytelling, recipient based shopping flows, and premium product pages.
Shop by Bond
For Her
From
₹84,000
2025
Theme Development
8 tools
7 shipped
// The Product
A closer look at the build.
For the women
who becamewho became mothers. mothers.
Aurora
₹84,000
Maharani
₹1,24,000
Sitara
₹68,500
Paramjyoti
₹98,000
Where the product needed to go.
The brand needed a storefront that felt editorial and cinematic, not a stock theme. Existing Shopify themes gave them catalog pages and a generic cart. What they wanted was a premium merchandising experience, relationship based shopping flows (shop by recipient, shop by bond), and a cart and checkout that felt as considered as the jewelry itself.
How we actually built it.
A heavily customised Shopify Atelier theme rebuilt around editorial storytelling. Custom Liquid sections, JSON templates, animated collection filters, recipient and relationship based audience pages, and a premium product detail page with gallery, variants, and style-it-with cross-sell. Cart and checkout were rebuilt as custom pre-landing pages before handing off to Shopify's secure checkout.
// What shipped
Every piece, accounted for.
Cinematic homepage with editorial storytelling modules
Dynamic collections nav built from Shopify data
Shop by recipient and shop by bond audience pages
Animated filtering with async load-more
Premium PDP with style-it-with cross-sell
Custom cart review and checkout review pages
Theme-editor-aware section init and rehydration
// Stack
The tools behind it.
Shopify
Liquid
JavaScript
CSS
GSAP
ScrollTrigger
Flip
Lenis
// Outcome
The work that shipped.
A custom Shopify storefront for a luxury jewelry brand. Editorial storytelling, recipient based shopping flows, and premium product pages.
Swarna Palace
Luxury E-commerce · 2025
Shop by recipient and shop by bond flows
Animated collection filters with load more
Premium PDP with style-it-with cross-sell
Net Profit (28d)
$248.6K
+18.2% vs. last month
Shopify margin grew 6.4% while Meta Ads CPA dropped 11. Shift more spend there.
AI SaaS Analytics
ProfitPulse
An AI CFO for founders. Unifies data from Stripe, Shopify, Meta Ads, and Google Ads into a single profit dashboard with natural language analytics.